EQ-FIN defines excellence in all we do, 100% of the time


EQ-FIN was established in 2001 by Mark and Tonya Venske, a couple who were driven by an entrepreneurial desire to grow and create a successful business. The fact that the business is now a recognised national business affiliated with a listed blue-chip company like Liberty Group stands testimony to their determination and commitment.

Our history


EQ-FIN has over 28 businesses across South Africa, and a business operation in Lusaka, Zambia. The leadership team of 25 professionals are committed to growing the business. there are over 400 registered Liberty Financial Advisors. The 46 Support Staff in our Biz Hubs are committed to providing an excellent client experience.

Our team


Top of mind in our business are key stakeholders:

  • Clients who are the no.1 priority
  • Quality Liberty Financial Advisors
  • A business is only as good as its staff
  • We know we need to work closely with our Liberty colleagues
  • Liberty Group is our shareholder and we value the relationship with such a prestigious company.

The EQ-FIN Purpose Statement

EQ-FIN is on an entrepreneurial quest evolving through excellence that drives quality, and securing wealth by connecting people with life solutions for financial freedom.

We know the importance of making sure we work hard at focussing on the values that will drive our business towards the levels of excellence we cherish:
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  • EQ-FIN is a company driven by a purpose: we want to secure the future dreams, aspirations and plans you have for yourself and your loved ones.

About Us

EQ-FIN is a company driven by a purpose: we want to secure the future dreams, aspirations and plans everyone has for themselves and their loved ones.

Top of mind in the business are the key stakeholders - clients, financial advisors, staff, Liberty colleagues and our shareholder Liberty.

More About EQ-FIN

Liberty Group Limited is an Authorised Financial Services Provider (Licence No: 2409)

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