• Welcome to EQ-FINAn affiliate company of Liberty Group
  • Manage your risksDon't let inflation, tax, disease or hospitalisation catch you out
  • Invest in your futureEnsure you have provided adequate financial support for your dependants
  • Protect your retirementMake sure you have plans to ensure your golden years are happy ones
  • Consider a changeWe offer a unique proposition for special people.
  • Contact us today!Take the first move and plan your future strategically
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Dear EQ-FIN Family,
Please note that we will be operational during this time. For any queries please contact us telephonically or your trusted Wealth Planner directly.


The 5 problems in life

We have found with all clients - no matter their age, gender or race - that their concerns relate to financial well being and always revolve around “The 5 problems in life". These life-events can have a devastating impact on your financial security, if you have not planned for them.

Living too long

Outliving your ability to support yourself financially

Financial Planning

Dying too soon

Not providing adequate financial support for your dependants

Financial Planning

Inflation and tax

Ignoring the negative effects of inflation; and not optimising tax concessions

Financial Planning

Being hospitalised

Inadequate provision being made in the event of medical emergencies

Financial Planning

Disability and dread disease

Ignoring the lifestyle implications of being disabled or contracting a dreaded disease

Financial Planning

Take the first move and plan your future strategically

Have the peace of mind knowing that should any of these events take place, your financial security is protected. Contact an accredited Liberty Financial Advisor. They are trained and qualified to complete a detailed Financial Needs Analysis with you, ensuring the right benefits are recommended to address your personal financial needs

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EQ-FIN at a Glance

EQ-FIN is an affiliate company of Liberty Group. The Liberty Financial Advisors (Financial Advisors) strive to provide professional financial advice founded on qualified relationships to valued clients and everyone who is part of EQ-FIN.

0 Businesses across
South Africa
0 6 Heads and 8 Business Specialists
in our leadership team
0 Registered
Wealth Planners (Financial Advisors)
0 Support staff in our
Biz Hubs

Consider a career as a financial advisor

If you can answer “YES” to the following simple questions, then you need to talk to us. We love celebrating with the people in our business who have realised their own dreams and aspirations not only for themselves but also for all the people they have touched along the way. This could be your key to a new life with Liberty.

  • Can you think outside the box?
  • Are you frustrated due to a mid-career crisis?
  • Do you often think about working for yourself?
  • Are you quite entrepreneurial?
  • Do you have a passion for people?
  • Would others say you are service-orientated?
  • Do you have high energy levels?
  • Are you ready to commit to studying
Apply to join the team
  • Always think outside the box and embrace opportunities that appear, wherever they might be.

    Lakshmi Mittal
    Chairman & CEO of ArcelorMittal
About Us

EQ-FIN is a company driven by a purpose: we want to secure the future dreams, aspirations and plans everyone has for themselves and their loved ones.

Top of mind in the business are the key stakeholders - clients, financial advisors, staff, Liberty colleagues and our shareholder Liberty.

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More About EQ-FIN

Liberty Group Limited is an Authorised Financial Services Provider (Licence No: 2409)

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