Meet the top team at EQ-FIN. Our leadership team comprises 25 professionals who are committed to growing our business.

Jeff Paul


Jeff started off his career with Liberty as a qualified Financial Advisor. Over nearly twenty years service, Jeff has enjoyed the challenge of heading up numerous projects and directing a number of strategic sales divisions within the Group. Jeff will always tell you that it is only because of the people around him that a business can hope to exceed. He will also tell you that he loves to see people be given the autonomy and independence to find and fulfil their role in the business.

Celebrating successes together is an important tradition and value in any business. But this only happens as a result of everyone working hard and with a common sense of purpose. Jeff is extremely positive about the contribution he feels he can make to the future success of EQ-FIN. He is confident that this is a business that will distinguish itself with our valued clients and colleagues because of our shared commitment to excellence, professionalism and superb service.

Ryan Daves

National Sales Manager

Ryan was at a cross road in his life when he joined Liberty. He was looking for the opportunity to better his position and be in an environment that rewards what you put in and what you get out. Ryan started his career through the SDS Leadership academy. Since then he has moved into recruiting and developing new financial advisors. Ryan believes that you need to set the example of what you expect from others, treat people with respect and influence the right things into a team then instruct these things on how it should be. He enjoys spending time with family (he has 3 gorgeous girls) and friends, often outdoors near water or in the bush.

Andre Mocke

Professionalism and Learning Development Manager

In 2007 Andre started his career as an independent Financial Advisor in Bloemfontein after graduating from University. Six years down the road he was approached by EQ-FIN and he grabbed the opportunity with both hands. From 2013 Andre has worked himself through the ranks to his current appointed position which included roles in compliance and administration. His passion for developing advisors came after attaining his CFP from the University of the Free State which he now uses to supplement the learning curricula for each advisor. Andre has great drive and wants to make each advisor as successful as he or she can be.

Joe Chitanda

Head of Compliance

Joe Chitanda is the head of compliance at EQ-FIN. He also carries the hefty responsibility of being a key individual for the business. He started his career with EQ-FIN six years ago: as a Liberty financial advisor at first and then was quickly promoted to compliance officer. His meticulous detail and eye for process coupled with an advanced certificate in wealth management made him a perfect fit for his role. Joe is currently completing his NQF 7 qualification and will soon complete his CFP (certified financial planner) designation. His professional attitude, dedication and high ethos has contributed to his past, present and future successes in this role.

Mary Ann Radmacher’s famous poem, which is more like her statement of purpose, gives one an insight in to the people at EQ-FIN:

Live with Intention

  • Walk to the edge.
    Listen hard. Laugh.
    Play with abandon.
    Practice wellness.
    Continue to learn.
    Choose with no regret.
    Appreciate your friends.
    Lead or follow a leader.
    Do what you love.
    Live as if this is all there is.
    Live Inspired.

    Mary Ann Radmacher

Executive Teams

About Us

EQ-FIN is a company driven by a purpose: we want to secure the future dreams, aspirations and plans everyone has for themselves and their loved ones.

Top of mind in the business are the key stakeholders - clients, financial advisors, staff, Liberty colleagues and our shareholder Liberty.

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Liberty Group Limited is an Authorised Financial Services Provider (Licence No: 2409)

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