Meet the top team at EQ-FIN. Our leadership team comprises 25 professionals who are committed to growing our business.

Jeff Paul


Jeff started off his career with Liberty as a qualified Financial Advisor. Over nearly twenty years service, Jeff has enjoyed the challenge of heading up numerous projects and directing a number of strategic sales divisions within the Group. Jeff will always tell you that it is only because of the people around him that a business can hope to exceed. He will also tell you that he loves to see people be given the autonomy and independence to find and fulfil their role in the business.

Celebrating successes together is an important tradition and value in any business. But this only happens as a result of everyone working hard and with a common sense of purpose. Jeff is extremely positive about the contribution he feels he can make to the future success of EQ-FIN. He is confident that this is a business that will distinguish itself with our valued clients and colleagues because of our shared commitment to excellence, professionalism and superb service.

Ryan Daves

National Sales Manager

Ryan was at a cross road in his life when he joined Liberty. He was looking for the opportunity to better his position and be in an environment that rewards what you put in and what you get out. Ryan started his career through the SDS Leadership academy. Since then he has moved into recruiting and developing new financial advisors. Ryan believes that you need to set the example of what you expect from others, treat people with respect and influence the right things into a team then instruct these things on how it should be. He enjoys spending time with family (he has 3 gorgeous girls) and friends, often outdoors near water or in the bush.

Rob Havemann

Business Principal

Rob started as a financial advisor with Liberty in March 1988. After a successful 5 years in sales, he went into management, and in 1998 started an affiliated company to Liberty called Matthew and Son. In May 2015, Matthew and Son merged with EQ-FIN. Rob is passionate about adding value to the lives of clients and financial advisors. He is also committed to excellent customer service. Whether a client is paying for a policy or an investment, the client expects to get a return or have a claim quickly paid. For all clients the fundamental problem is price - what it costs and the value received. Rob strives to always ensure that he delivers the best value to his clients.

Mary Ann Radmacher’s famous poem, which is more like her statement of purpose, gives one an insight in to the people at EQ-FIN:

Live with Intention

  • Walk to the edge.
    Listen hard. Laugh.
    Play with abandon.
    Practice wellness.
    Continue to learn.
    Choose with no regret.
    Appreciate your friends.
    Lead or follow a leader.
    Do what you love.
    Live as if this is all there is.
    Live Inspired.

    Mary Ann Radmacher

Andre Mocke

Professionalism and Learning Development Manager

In 2007 Andre started his career as an independent Financial Advisor in Bloemfontein after graduating from University. Six years down the road he was approached by EQ-FIN and he grabbed the opportunity with both hands. From 2013 Andre has worked himself through the ranks to his current appointed position which included roles in compliance and administration. His passion for developing advisors came after attaining his CFP from the University of the Free State which he now uses to supplement the learning curricula for each advisor. Andre has great drive and wants to make each advisor as successful as he or she can be.

Joe Chitanda

Head of Compliance

Joe Chitanda is the head of compliance at EQ-FIN. He also carries the hefty responsibility of being a key individual for the business. He started his career with EQ-FIN six years ago: as a Liberty financial advisor at first and then was quickly promoted to compliance officer. His meticulous detail and eye for process coupled with an advanced certificate in wealth management made him a perfect fit for his role. Joe is currently completing his NQF 7 qualification and will soon complete his CFP (certified financial planner) designation. His professional attitude, dedication and high ethos has contributed to his past, present and future successes in this role.

Roopen Jivan

Executive Financial Advisor

Roopen can be best described as the moral conscience of our industry personified, a sage who is always willing to impart knowledge and know-how to anyone who seeks him out. He sets the benchmark for every young financial advisor at EQ-FIN not only in his determination, drive and work ethic but also production and overall demeanour. Roopen is a qualified chartered accountant and CFP graduate. He also sits on the ethics committee for Gauteng and is involved in numerous charities and social clubs.  Roopen is a gentleman and scholar who embodies the true nature of this tough and sometimes unforgiving industry we all so love dearly.

Emmerentia Schipper

Senior Talent Acquisition Specialist

Anyone who works with Emmerentia would describe her as a sincere, driven, ambitious and hard-working individual who is innovative and can interact with all people at different levels. Over the last 10 years Emmerentia has gained expert experience in the recruitment field working at Liberty and Busby Retail.  Time in the corporate environment has equipped Emmerentia with several insights that have assisted her in recruiting financial advisors.  Emmerentia has been awarded accolades such as the Recruitment Specialist of the Year and Retention Specialist of the Year. Emmerentia has a BA Degree in Social Work.

Executive Teams

  • Business Enablement Committee
  • Talent Centre
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About Us

EQ-FIN is a company driven by a purpose: we want to secure the future dreams, aspirations and plans everyone has for themselves and their loved ones.

Top of mind in the business are the key stakeholders - clients, financial advisors, staff, Liberty colleagues and our shareholder Liberty.

More About EQ-FIN

Liberty Group Limited is an Authorised Financial Services Provider (Licence No: 2409)

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